Confirmed that the paper bags give you a good picture of the trade
63% of Spanish consumers believe that the paper bag gives businesses an image significantly better. According to a representative survey of national consumption held from 5 to 16 September 2016 by LinQ to the platform labolsadepapel, the 63% of consumers feel that the businesses that give paper bags to your customers have a significantly READ MORE >
The big data new source of knowledge for the positioning offline and online retail
The conjunction of the differential values of a signature with the expectations of your target audience is born a strong positioning. The result is the identification of customers with their brands/retail. The duration of this choice of fidelity will depend on the capacity of each trade to continue to adapt to the expectations of READ MORE >
The circular economy, from source to source
Since the advent of the industrial revolution in the 19th century, the growth of our current economy is based on a linear production process of the product life cycle: raw material, production, consumption and disposal as waste. Each day, there is more consensus that the continued growth of the world population and consumption is READ MORE >
A new scenario for the paper bags
In the last five years there have been dramatically different events that have marked the evolution and development of the shopping bags. We have a new European legislation, which standardizes the use of bags that are delivered to consumers in the shops under the criteria of sustainability, penalizing the bags are harmful to the READ MORE >
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