Climate change cannot be tackled through a single solution. We need to reduce emissions, protect ecosystems that capture carbon, reduce our dependence on fossil resources, use materials more efficiently and prevent them from losing their value after a single use. The contribution of the paper bag must be understood within this broader system. It READ MORE >

For years, new consumers have been discussed as though they belonged to a particular generation. They have been portrayed as young, digital, impatient, highly informed and especially concerned about the environment. However, the transformation of consumer behaviour has ultimately reached people of all ages. Today, an older person can compare prices on their phone READ MORE >

A purchase can be completed in a few seconds. We choose a product, pay and continue on our way. From a functional point of view, everything has gone as it should. A need has found an answer. But when we shop in a physical store, something else can happen. Two people meet. One welcomes READ MORE >

Every morning, while many streets are only beginning to wake, someone raises a shop shutter. They switch on the lights, prepare the premises, check the orders, arrange the products and get ready to welcome people they may have known for years. This is how the small shop begins each day: with a decision that READ MORE >

For many years, environmental communication has been filled with terms such as eco-friendly, green, environmentally friendly and sustainable. Expressions that often conveyed positive intentions, but were not always supported by objective evidence. Europe has decided to change the way sustainability is communicated. Under the new European rules on environmental claims and commercial practices, companies will need to be far READ MORE >

For many years, companies have also competed through their environmental messages. In many sectors, projecting a sustainable image was enough to build trust among customers and consumers.  That landscape is changing.  The new European regulatory framework is driving a far more rigorous approach to environmental communication. Environmental claims will have to be supported by READ MORE >