A purchase can be completed in a few seconds. We choose a product, pay and continue on our way. From a functional point of view, everything has gone as it should. A need has found an answer. But when we shop in a physical store, something else can happen. Two people meet. One welcomes READ MORE >

Every morning, while many streets are only beginning to wake, someone raises a shop shutter. They switch on the lights, prepare the premises, check the orders, arrange the products and get ready to welcome people they may have known for years. This is how the small shop begins each day: with a decision that READ MORE >

For many years, environmental communication has been filled with terms such as eco-friendly, green, environmentally friendly and sustainable. Expressions that often conveyed positive intentions, but were not always supported by objective evidence. Europe has decided to change the way sustainability is communicated. Under the new European rules on environmental claims and commercial practices, companies will need to be far READ MORE >

For many years, companies have also competed through their environmental messages. In many sectors, projecting a sustainable image was enough to build trust among customers and consumers.  That landscape is changing.  The new European regulatory framework is driving a far more rigorous approach to environmental communication. Environmental claims will have to be supported by READ MORE >

When sustainability in packaging is discussed, much of the conversation tends to focus on what happens at the end of a product’s life: recycling, reuse or waste management.  However, there is a question that is becoming increasingly important:  Where does the raw material used to manufacture packaging come from?  In the case of paper bags, the READ MORE >

On 12 August 2026, the new Packaging and Packaging Waste Regulation (PPWR) will become fully applicable across the European Union. It represents one of the most significant reforms affecting the packaging sector in recent decades. Its objective is to harmonise rules throughout the European Union, reduce packaging waste and promote a more resource-efficient economy. READ MORE >