63% of Spanish consumers believe that the paper bag gives businesses an image significantly better. According to a representative survey of national consumption held from 5 to 16 September 2016 by LinQ to the platform labolsadepapel, the 63% of consumers feel that the businesses that give paper bags to your customers have a significantly [...]

The conjunction of the differential values of a signature with the expectations of your target audience is born a strong positioning. The result is the identification of customers with their brands/retail. The duration of this choice of fidelity will depend on the capacity of each trade to continue to adapt to the expectations of [...]

Since the advent of the industrial revolution in the 19th century, the growth of our current economy is based on a linear production process of the product life cycle: raw material, production, consumption and disposal as waste. Each day, there is more consensus that the continued growth of the world population and consumption is [...]

In the last five years there have been dramatically different events that have marked the evolution and development of the shopping bags. We have a new European legislation, which standardizes the use of bags that are delivered to consumers in the shops under the criteria of sustainability, penalizing the bags are harmful to the [...]