For many years, companies have also competed through their environmental messages. In many sectors, projecting a sustainable image was enough to build trust among customers and consumers.  That landscape is changing.  The new European regulatory framework is driving a far more rigorous approach to environmental communication. Environmental claims will have to be supported by READ MORE >

When sustainability in packaging is discussed, much of the conversation tends to focus on what happens at the end of a product’s life: recycling, reuse or waste management.  However, there is a question that is becoming increasingly important:  Where does the raw material used to manufacture packaging come from?  In the case of paper bags, the READ MORE >

On 12 August 2026, the new Packaging and Packaging Waste Regulation (PPWR) will become fully applicable across the European Union. It represents one of the most significant reforms affecting the packaging sector in recent decades. Its objective is to harmonise rules throughout the European Union, reduce packaging waste and promote a more resource-efficient economy. READ MORE >

The paper bag is today a clear example of how an everyday product can align with sustainability principles when every stage of its manufacturing process is carefully managed. From the origin of the raw material to its final recycling, the entire lifecycle influences its environmental impact. Understanding how a paper bag is produced allows READ MORE >

Knowing how long paper bags last is key to understanding their true value within a responsible consumption model. Although many people use them only once, the reality is that they are designed to have a much longer lifespan if used correctly. The durability of a paper bag depends on factors such as its quality, how READ MORE >