Offering paper bags says a lot about the business that does it, conveys a message of appreciation for the environment and is improving the quality of life of consumers.
Retail is a clear exponent of values such as commitment, personalization and proximity in order to efficiently satisfy its customers. The paper bag reaffirms these values by presenting unique features and benefits to the consumer.
The paper bag creates emotional links between the retailer and its customers, since when customers reuse them they use them to carry, preferably, objects for personal use.
Using the paper bag also means placing Spain at the level of advanced European societies in the use of packaging from renewable, recyclable and biodegradable sources and collaborating effectively in reducing the use of non-biodegradable commercial bags and promoting greater environmental education.