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For decades, Vinçon in Barcelona was more than just a store; it was a cutting-edge space where design, creativity, and art blended into everyday life. Among its many legacies, one of the most visible and memorable is its iconic paper bags, illustrated by great designers and turned into genuine collector's items. Bags as a Canvas READ MORE >

The Fiber of Sustainability It is born high above, where the wind sings among the treetops and the sunlight draws dancing shadows over the forest. A seed, carefully planted, awakens, extends its roots, and, with the slow pulse of time, becomes a tree. It is the symphony of nature, the green heartbeat of a READ MORE >

Paper has been a fundamental material in the development of trade and communication throughout history, playing a crucial role in the evolution of society since the invention of writing. From its earliest applications as a support for knowledge to its presence in everyday life, the paper manufacturing has shown an amazing capacity for adaptation. Today, READ MORE >

The paper bag is much more than a simple container for carrying purchases. Its versatility, ease of printing, visual quality, and sustainability make it a powerful communication tool. It not only carries the brand image of stores but can also serve as an effective vehicle for advertising and promotional campaigns with a significant social READ MORE >

The concept of sustainability has its roots in forest management. In 1713, in Germany, the word "sustainability" was first used to describe the responsible and long-term use of wood as a natural resource. This idea evolved into the modern concept of sustainable forest management, aiming to ensure that forests remain a vital source of READ MORE >

In a world where the climate crisis has become an undeniable reality, the role of the consumer has transcended mere purchasing. Today, the consumer is a change agent, a key player in the fight for a more sustainable future. This paradigm shift is reflected in a new consumer profile: conscious, ethical, and committed to READ MORE >

In the world of commerce, certain elements transcend their practical functionality to become symbols of fundamental values. The paper bag is one of them, representing commitment, personalization, and closeness with customers. Additionally, it provides unique benefits that reinforce these values.   The Emotional Value of Paper Bag Paper bags have significant emotional value. When customers READ MORE >

63% of Spanish consumers believe that the paper bag gives businesses an image significantly better. According to a representative survey of national consumption held from 5 to 16 September 2016 by LinQ to the platform labolsadepapel, the 63% of consumers feel that the businesses that give paper bags to your customers have a significantly READ MORE >

The conjunction of the differential values of a signature with the expectations of your target audience is born a strong positioning. The result is the identification of customers with their brands/retail. The duration of this choice of fidelity will depend on the capacity of each trade to continue to adapt to the expectations of READ MORE >

Since the advent of the industrial revolution in the 19th century, the growth of our current economy is based on a linear production process of the product life cycle: raw material, production, consumption and disposal as waste. Each day, there is more consensus that the continued growth of the world population and consumption is READ MORE >