In a world where the climate crisis has become an undeniable reality, the role of the consumer has transcended mere purchasing. Today, the consumer is a change agent, a key player in the fight for a more sustainable future. This paradigm shift is reflected in a new consumer profile: conscious, ethical, and committed to preserving the planet.

According to a recent study, 85% of Spaniards declare themselves personally involved in seeking products that are respectful of the environment. This statistic not only reflects a growing concern for the state of the planet but also highlights the decision-making power that consumers exercise daily, using their purchasing power as a tool to drive positive change.

The New Era of Responsible Consumption

The commitment to sustainability is not exclusive to Spain. Across Europe, a similar trend is gaining strength. 42% of Europeans say they have stopped shopping at certain stores due to environmental concerns, while a notable 71% prefer to purchase products from companies that demonstrate fairness, transparency, and integrity.

This new type of consumer is not willing to compromise their values. Increasingly, they demand that brands and retailers respond with real and tangible actions. It’s not just about offering quality products but ensuring that these products do not leave a negative footprint on the environment. Consumers do not want to feel guilty for a package or a bag that inevitably becomes non-recycled waste.

The Role of Companies: Beyond Greenwashing

In this context, companies face a significant challenge: to prove that their commitments to sustainability are genuine and not mere exercises in greenwashing. Playing with empty sustainability values is not only useless but can also be harmful. A dissatisfied consumer, disappointed by unfulfilled promises, can be ten times more influential and critical of a brand than a satisfied one.

This is where paper bag manufacturers come into play. As a fundamental part of the circular paper economy, we have the opportunity and responsibility to lead by example. Producing a bio-bag that is renewable, biodegradable, recyclable, and reusable is not just a competitive advantage; it is a necessity in a market where consumers demand integrity and transparency.

On this path towards a more sustainable future, it is crucial that we advance with the truth at the forefront. Consumers are ready to lead the change, and we, as an industry, must accompany them, offering paper bags that truly contribute to the preservation of the planet.