85% of consumers are concerned about the environment.

83% of those who care a great deal or a fair amount about the environment say they are personally involved in caring for the environment.

This represents 71% of the sample.

The paper bag reaffirms itself as a transmitter of the values of sustainable ecology and the environment care.

Attributes spontaneously associated by at least 2 out of 3 respondents. 

Respondents associate the paper bag with the following characteristics:

• For 90 % it takes care of the environment.

• For 90 % it is biodegradable.

• For 88 % it is ecological.

• For 88 % it is renewables, from natural sources.

• For 83 % it is sustainable.

• For 82 % it conveys a better image of the store.

• For 82 % it gives a good image.

• For 78 % its environmental information is credible.

• For 61 % like to carry it on the street.

74% of consumers know that a paper bag biodegrades over a period of about three months.

Consumers are very satisfied with the paper bag, giving it an average score of 5,46 points out of  7.
The main variables of satisfaction are the following:
• The good image they give of the stores where they shop.
• Care for the environment.
• Design.
• Quality.
• Practicality.
• Being able to use it for other things.
• Modernity.

The characteristics that consumers ask for in an ideal bag are the following:

• Resistant.
• Reusable.
• Recyclable.
• Suitable for what they buy.
• Sustainable.
• Biodegradable.

For 36 % of consumers the image is very excellent.

The average score of the total sample is remarkable: 8 points out of 10.

91 % of consumers recommend retailers to provide paper bags.

88 % of consumers would like to be able to choose between paper bags and plastic bags in the supermarket.

69 % would use a paper bag for grocery shopping. 

At the same price, 70 % would choose a paper bag and 17 % would choose a plastic bag.

17 % would be willing to pay more for a paper bag.