{"id":7823,"date":"2026-10-13T12:02:41","date_gmt":"2026-10-13T10:02:41","guid":{"rendered":"https:\/\/labolsadepapel.com\/?p=7823"},"modified":"2026-10-13T12:04:05","modified_gmt":"2026-10-13T10:04:05","slug":"journee-europeenne-sac-en-papier-2026","status":"publish","type":"post","link":"https:\/\/labolsadepapel.com\/fr\/journee-europeenne-sac-en-papier-2026\/","title":{"rendered":"Le changement que l&rsquo;on porte"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Le <strong>18 octobre 2026<\/strong>, nous c\u00e9l\u00e9brerons dans toute l&rsquo;Europe la <strong>9e \u00e9dition de la Journ\u00e9e europ\u00e9enne du sac en papier<\/strong>. Cette ann\u00e9e, la campagne s&rsquo;articule autour d&rsquo;un slogan qui r\u00e9sume parfaitement l&rsquo;\u00e9poque que nous vivons : <strong>CARRY THE CHANGE !<\/strong><\/p>\n<p>En Espagne, chez <strong>La Bolsa de Papel<\/strong>, nous avons souhait\u00e9 interpr\u00e9ter ce message \u00e0 notre mani\u00e8re, \u00e0 travers une expression qui nous est propre : <strong>LE CHANGEMENT QUE L&rsquo;ON PORTE<\/strong>. Une id\u00e9e simple, directe et pleine de sens. Car le sac en papier ne sert pas uniquement \u00e0 transporter des achats. Il repr\u00e9sente \u00e9galement une mani\u00e8re d&rsquo;avancer : vers une \u00e9conomie plus circulaire, vers un commerce plus durable et vers une r\u00e9ponse toujours plus en phase avec les attentes des consommateurs.<\/p>\n<p>Le sac en papier fait partie du quotidien de milliers de commerces et de millions de personnes. Il accompagne des gestes simples, mais riches de sens : un achat de proximit\u00e9, un cadeau, un produit alimentaire, une visite dans une boutique de quartier ou dans un magasin sp\u00e9cialis\u00e9. Dans toutes ces situations, le sac en papier remplit une fonction pratique, mais il transmet aussi quelque chose de plus : une certaine mani\u00e8re d&rsquo;envisager la consommation et notre relation avec l&rsquo;environnement.<\/p>\n<p>Lorsque nous parlons du <strong>\u00ab changement que l&rsquo;on porte \u00bb<\/strong>, nous faisons r\u00e9f\u00e9rence \u00e0 un changement concret. Nous parlons du d\u00e9veloppement de la <strong>bio\u00e9conomie circulaire<\/strong>, fond\u00e9e sur des mati\u00e8res premi\u00e8res renouvelables, sur une utilisation efficace des ressources et sur la possibilit\u00e9 de recycler et de r\u00e9utiliser les fibres de papier au sein d&rsquo;un syst\u00e8me largement \u00e9tabli. Nous parlons \u00e9galement d&rsquo;un commerce qui a besoin de solutions utiles, fiables et coh\u00e9rentes avec une demande soci\u00e9tale de plus en plus attentive aux mat\u00e9riaux, \u00e0 leur origine et \u00e0 leur fin de vie.<\/p>\n<p>Le sac en papier r\u00e9pond \u00e9galement \u00e0 une exigence essentielle du commerce au quotidien : <strong>\u00eatre utile<\/strong>. Il est con\u00e7u pour transporter des produits, r\u00e9sister \u00e0 une utilisation courante et accompagner diff\u00e9rents moments d&rsquo;achat. Sa conception, ses mat\u00e9riaux et sa fabrication en font une solution fonctionnelle pour une grande diversit\u00e9 de secteurs. Et cette utilit\u00e9 se prolonge lorsque le sac est r\u00e9utilis\u00e9 \u00e0 d&rsquo;autres fins avant d&rsquo;int\u00e9grer le circuit de recyclage.<\/p>\n<p>Mais cette campagne souhaite aller encore plus loin. Elle rappelle que le changement n&rsquo;est pas port\u00e9 par un seul acteur. Il est port\u00e9 par les fabricants, les commer\u00e7ants et les citoyens. C&rsquo;est pourquoi nos sacs affichent un message \u00e0 la premi\u00e8re personne : <strong>JE PORTE LE CHANGEMENT<\/strong>. Car chaque fois qu&rsquo;une personne choisit, remet ou utilise un sac en papier, elle participe \u00e0 une transformation qui associe fonctionnalit\u00e9, durabilit\u00e9 et engagement.<\/p>\n<p>La <strong>Journ\u00e9e europ\u00e9enne du sac en papier<\/strong> est une belle occasion de mettre en valeur tous ces aspects. De rappeler que le sac en papier continue d&rsquo;\u00e9voluer. De souligner sa contribution au commerce. Et d&rsquo;affirmer, de mani\u00e8re positive et collective, qu&rsquo;il existe des changements qui ne se contentent pas d&rsquo;\u00eatre annonc\u00e9s : <strong>ils se portent<\/strong>.<\/p>\n<p><strong>Ce 18 octobre, nous c\u00e9l\u00e9brons la Journ\u00e9e europ\u00e9enne du sac en papier.<\/strong><br \/>\n<strong>Nous c\u00e9l\u00e9brons le changement que l&rsquo;on porte.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le changement que l&#039;on porte - La bolsa de papel<\/title>\n<meta name=\"description\" content=\"Le PPWR s&#039;applique d\u00e8s le 12 ao\u00fbt 2026. 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