{"id":7739,"date":"2026-07-20T13:53:12","date_gmt":"2026-07-20T11:53:12","guid":{"rendered":"https:\/\/labolsadepapel.com\/?p=7739"},"modified":"2026-07-20T13:53:12","modified_gmt":"2026-07-20T11:53:12","slug":"la-durabilite-ne-se-declare-se-demontre","status":"publish","type":"post","link":"https:\/\/labolsadepapel.com\/fr\/la-durabilite-ne-se-declare-se-demontre\/","title":{"rendered":"La durabilit\u00e9 ne se d\u00e9clare plus, elle se d\u00e9montre"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Pendant de nombreuses ann\u00e9es, la communication environnementale a \u00e9t\u00e9 remplie de termes tels que\u00a0<\/span><i><span style=\"font-weight: 400;\">\u00e9cologique<\/span><\/i><span style=\"font-weight: 400;\">,\u00a0<\/span><i><span style=\"font-weight: 400;\">vert<\/span><\/i><span style=\"font-weight: 400;\">,\u00a0<\/span><i><span style=\"font-weight: 400;\">respectueux de l&#8217;environnement<\/span><\/i><span style=\"font-weight: 400;\">\u00a0ou\u00a0<\/span><i><span style=\"font-weight: 400;\">durable<\/span><\/i><span style=\"font-weight: 400;\">. Des expressions qui traduisaient souvent une intention positive, sans toujours \u00eatre \u00e9tay\u00e9es par des preuves objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;Europe a d\u00e9cid\u00e9 de faire \u00e9voluer cette mani\u00e8re de communiquer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec la nouvelle l\u00e9gislation europ\u00e9enne sur les pratiques commerciales et les all\u00e9gations environnementales, les entreprises devront faire preuve d&#8217;une bien plus grande rigueur lorsqu&#8217;elles pr\u00e9senteront les qualit\u00e9s environnementales de leurs produits. Les d\u00e9clarations g\u00e9n\u00e9rales ou les messages inspirants ne suffiront plus. Chaque affirmation devra pouvoir \u00eatre justifi\u00e9e par des informations v\u00e9rifiables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il ne s&#8217;agit pas de communiquer moins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s&#8217;agit de communiquer mieux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette \u00e9volution repr\u00e9sente une v\u00e9ritable opportunit\u00e9 pour les sacs en papier, dont les performances environnementales reposent sur des faits objectifs et d\u00e9montrables. La confiance ne se construira plus sur de grandes promesses, mais sur des preuves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans le cas du sac en papier, cette diff\u00e9rence est particuli\u00e8rement significative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sa mati\u00e8re premi\u00e8re provient d&#8217;une ressource naturelle et renouvelable. Les fibres de cellulose utilis\u00e9es sont issues de for\u00eats g\u00e9r\u00e9es de mani\u00e8re responsable. Le papier est \u00e9galement l&#8217;un des mat\u00e9riaux les plus largement recycl\u00e9s au sein des syst\u00e8mes europ\u00e9ens de collecte du papier et du carton et constitue un \u00e9l\u00e9ment essentiel de l&#8217;\u00e9conomie circulaire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces caract\u00e9ristiques n&#8217;ont pas besoin d&#8217;\u00eatre exag\u00e9r\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il suffit de les expliquer avec pr\u00e9cision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par ailleurs, le nouveau R\u00e8glement europ\u00e9en sur les emballages et les d\u00e9chets d&#8217;emballages (PPWR), ainsi que d&#8217;autres r\u00e9glementations comme le R\u00e8glement europ\u00e9en contre la d\u00e9forestation (EUDR), renforcent la transparence concernant l&#8217;origine des mat\u00e9riaux et les performances environnementales des emballages tout au long de leur cycle de vie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout cela dessine un nouveau contexte dans lequel la durabilit\u00e9 n&#8217;est plus une simple d\u00e9claration d&#8217;intention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elle devient une r\u00e9alit\u00e9 qu&#8217;il faut d\u00e9montrer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour les fabricants, les distributeurs et les commer\u00e7ants, cela implique \u00e9galement une nouvelle fa\u00e7on de communiquer avec leurs clients. La cr\u00e9dibilit\u00e9 ne d\u00e9pendra plus de l&#8217;utilisation d&#8217;un vocabulaire plus ambitieux, mais de la capacit\u00e9 \u00e0 fournir des informations claires, pr\u00e9cises et v\u00e9rifiables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le sac en papier aborde cette nouvelle \u00e9tape avec de solides atouts. Il n&#8217;a pas besoin de promettre davantage qu&#8217;il n&#8217;est. Sa v\u00e9ritable force r\u00e9side dans sa capacit\u00e9 \u00e0 expliquer avec transparence son origine, ses caract\u00e9ristiques et son int\u00e9gration dans un mod\u00e8le d&#8217;\u00e9conomie circulaire.<\/span><\/p>\n<p><b>La durabilit\u00e9 ne se d\u00e9clare plus.<\/b><\/p>\n<p><b>Elle se d\u00e9montre.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La durabilit\u00e9 ne se d\u00e9clare plus, elle se d\u00e9montre - La bolsa de papel<\/title>\n<meta name=\"description\" content=\"Le PPWR s&#039;applique d\u00e8s le 12 ao\u00fbt 2026. 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