{"id":7724,"date":"2026-07-03T11:28:26","date_gmt":"2026-07-03T09:28:26","guid":{"rendered":"https:\/\/labolsadepapel.com\/?p=7724"},"modified":"2026-07-03T11:28:26","modified_gmt":"2026-07-03T09:28:26","slug":"tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves","status":"publish","type":"post","link":"https:\/\/labolsadepapel.com\/fr\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\/","title":{"rendered":"Quand tout le monde parle de durabilit\u00e9, la diff\u00e9rence se fait par les preuves"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span data-contrast=\"none\">Pendant longtemps, les entreprises ont \u00e9galement cherch\u00e9 \u00e0 se diff\u00e9rencier par leurs messages environnementaux. Dans de nombreux secteurs, afficher une image durable suffisait \u00e0 inspirer confiance aux consommateurs et aux clients.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cette \u00e9poque \u00e9volue.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Le nouveau cadre r\u00e9glementaire europ\u00e9en encourage une communication environnementale beaucoup plus rigoureuse. Les all\u00e9gations environnementales devront d\u00e9sormais \u00eatre \u00e9tay\u00e9es par des preuves v\u00e9rifiables. La durabilit\u00e9 ne sera plus \u00e9valu\u00e9e \u00e0 l'intensit\u00e9 du discours, mais \u00e0 la solidit\u00e9 des preuves qui le soutiennent.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Il s'agit d'un changement profond.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La question ne sera plus de savoir qui communique le mieux.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Mais qui est capable de d\u00e9montrer ce qu'il affirme.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pour le secteur de l'emballage, cette \u00e9volution est particuli\u00e8rement importante. Les mat\u00e9riaux devront expliquer avec clart\u00e9 leur origine, la gestion de leurs ressources, leur comportement tout au long de leur cycle de vie et les \u00e9l\u00e9ments qui justifient chacune de leurs all\u00e9gations environnementales.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Dans ce contexte, le sac en papier dispose d'atouts particuli\u00e8rement solides.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Son origine renouvelable, la gestion responsable de sa mati\u00e8re premi\u00e8re, son excellent niveau de recyclabilit\u00e9 ainsi que le cadre r\u00e9glementaire qui encadre l'ensemble de sa cha\u00eene de valeur permettent de construire un discours fond\u00e9 sur des faits et non sur des perceptions.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ce nouveau contexte favorise les entreprises qui ont fait le choix de la transparence.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Car la confiance ne na\u00eet pas des slogans.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Elle na\u00eet de la capacit\u00e9 \u00e0 d\u00e9montrer ce que l'on affirme.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">C'est sans doute le changement le plus important introduit par la nouvelle l\u00e9gislation europ\u00e9enne.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Et c'est \u00e9galement une occasion de communiquer sur la durabilit\u00e9 avec davantage de rigueur, de clart\u00e9 et de cr\u00e9dibilit\u00e9.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand tout le monde parle de durabilit\u00e9, la diff\u00e9rence se fait par les preuves - La bolsa de papel<\/title>\n<meta name=\"description\" content=\"Le PPWR s&#039;applique d\u00e8s le 12 ao\u00fbt 2026. D\u00e9couvrez ce qui change pour le sac en papier : d\u00e9claration de conformit\u00e9, recyclabilit\u00e9 mesurable et nouvel \u00e9tiquetage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labolsadepapel.com\/fr\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand tout le monde parle de durabilit\u00e9, la diff\u00e9rence se fait par les preuves - La bolsa de papel\" \/>\n<meta property=\"og:description\" content=\"Le PPWR s&#039;applique d\u00e8s le 12 ao\u00fbt 2026. D\u00e9couvrez ce qui change pour le sac en papier : d\u00e9claration de conformit\u00e9, recyclabilit\u00e9 mesurable et nouvel \u00e9tiquetage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/labolsadepapel.com\/fr\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\/\" \/>\n<meta property=\"og:site_name\" content=\"La bolsa de papel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Frenamos-El-Cambio-Clim%c3%a1tico-133523010060832\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T09:28:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/labolsadepapel.com\/wp-content\/uploads\/2026\/07\/Blog-y-post-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sergio S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@juegatupapel\" \/>\n<meta name=\"twitter:site\" content=\"@juegatupapel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/\"},\"author\":{\"name\":\"Sergio S\u00e1nchez\",\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/#\\\/schema\\\/person\\\/b82b1f40b23b40b3508d907f9e02d9fc\"},\"headline\":\"Quand tout le monde parle de durabilit\u00e9, la diff\u00e9rence se fait par les preuves\",\"datePublished\":\"2026-07-03T09:28:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/\"},\"wordCount\":604,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/labolsadepapel.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Blog-y-post-2.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/\",\"url\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/\",\"name\":\"Quand tout le monde parle de durabilit\u00e9, la diff\u00e9rence se fait par les preuves - La bolsa de papel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/fr\\\/tout-le-monde-parle-de-durabilite-mais-la-difference-se-fait-par-les-preuves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/labolsadepapel.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Blog-y-post-2.webp\",\"datePublished\":\"2026-07-03T09:28:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/labolsadepapel.com\\\/#\\\/schema\\\/person\\\/b82b1f40b23b40b3508d907f9e02d9fc\"},\"description\":\"Le PPWR s'applique d\u00e8s le 12 ao\u00fbt 2026. 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