{"id":7738,"date":"2026-07-20T13:52:02","date_gmt":"2026-07-20T11:52:02","guid":{"rendered":"https:\/\/labolsadepapel.com\/?p=7738"},"modified":"2026-07-20T13:52:02","modified_gmt":"2026-07-20T11:52:02","slug":"sustainability-no-longer-claimed-but-proven","status":"publish","type":"post","link":"https:\/\/labolsadepapel.com\/en\/sustainability-no-longer-claimed-but-proven\/","title":{"rendered":"Sustainability is no longer claimed, it has to be proven"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">For many years, environmental communication has been filled with terms such as\u00a0<\/span><i><span style=\"font-weight: 400;\">eco-friendly<\/span><\/i><span style=\"font-weight: 400;\">,\u00a0<\/span><i><span style=\"font-weight: 400;\">green<\/span><\/i><span style=\"font-weight: 400;\">,\u00a0<\/span><i><span style=\"font-weight: 400;\">environmentally friendly<\/span><\/i><span style=\"font-weight: 400;\">\u00a0and\u00a0<\/span><i><span style=\"font-weight: 400;\">sustainable<\/span><\/i><span style=\"font-weight: 400;\">. Expressions that often conveyed positive intentions, but were not always supported by objective evidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Europe has decided to change the way sustainability is communicated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under the new European rules on environmental claims and commercial practices, companies will need to be far more rigorous when communicating the environmental characteristics of their products. General statements or inspirational messages will no longer be enough. Every environmental claim must be supported by verifiable information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not about communicating less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is about communicating better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new framework represents an opportunity for paper bags, whose environmental performance can be supported by objective and verifiable facts. Trust will no longer be built on broad promises, but on evidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For paper bags, this distinction is particularly important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their raw material comes from a natural and renewable resource. The cellulose fibre used originates from responsibly managed forests. Paper is also one of the most widely recycled materials within European paper and board collection systems and plays an important role in the circular economy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are qualities that do not need to be exaggerated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They simply need to be explained accurately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the new Packaging and Packaging Waste Regulation (PPWR), together with legislation such as the European Deforestation Regulation (EUDR), promotes greater transparency regarding the origin of materials and the environmental performance of packaging throughout its entire life cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this marks a shift in which sustainability is no longer simply declared.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It becomes something that must be demonstrated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For manufacturers, distributors and retailers, this also represents a new way of communicating with customers. Credibility will no longer depend on using stronger environmental language, but on providing clear, accurate and verifiable information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paper bags enter this new era from a position of strength. They do not need to promise more than they are. Their greatest asset lies in explaining, with complete transparency, their origin, their characteristics and their place within a circular economy.<\/span><\/p>\n<p><b>Sustainability is no longer claimed.<\/b><\/p>\n<p><b>It has to be proven.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-7738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability is no longer claimed, it has to be proven - La bolsa de papel<\/title>\n<meta name=\"description\" content=\"The PPWR applies from 12 August 2026. 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