THE BAG THAT IS THE CENTRE OF ATTENTION
YOUR BEST BRAND IMAGE
Of passersby notice the messages printed on paper bags they see on the street. *
Of consumers think that a brand printed on paper is more pleasant and attractive.**
*SOURCE: Media Analyzer Software & Research 2007.
**SOURCE: IPSOS survey for Spain and six more European countries.
Paper bags are an excellent vehicle to project the brand image of retailers, achieving maximum visibility within their environment and generating a great appreciation from customers.
Paper bags allow great creativity and development of the brand image due to its shape, texture and print quality.
The paper bag is an inexpensive advertising medium,available to all businesses and very effective, achieving thousands of impacts throughout the city.
THE BAG FULL OF EMOTIONS
Offering paper bags say much about the retailer, conveying a message of appreciation for the environment and is improving the quality of life of consumers.
Their distribution is a clear example of values such as commitment, personalization and proximity in order to efficiently satisfy your customers. Paper bags reaffirm those values because they present some unique features and benefits for the consumer.
Paper bags create emotional links between the retailer and its customers, given that when they reuse the bag they use it to preferably carry personal belongings.
Using paper bags also involves placing Spain on par with advanced European societies in the use of packaging from renewable, recyclable and biodegradable sources and collaborating effectively in reducing the use of non – biodegradable shopping bags and promoting greater environmental education.